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Web 2.0

What is Web 2.0?

Web 2.0 (Web two-point-zero) is currently the most talked about development of the web. In fact, the functionality of Web 2.0 has been around for several years and Web 2.0 software usage has been implemented in business websites for just as long.

Web 2.0 is the perceived second generation of web-based communities and hosted services. But Web 2.0 is not just about technology, but also about the way that software has developed and how ‘end users’ (or customers) use the web.

Web 2.0 is simply the natural evolution of the original world wide web, allowing users to actually do more, which is what you would expect from effective technology. It is the natural development of the next-generation internet.

Synergi Design’s Web 2.0 (Web 2.0 Application Developers) Experience and Expertise

Web 2.0 projects form an essential part of the SynergiDesign website portfolio. We specialise in such complex interactive bespoke websites (Web 2.0 application development), often utilising online video, which can be an important ingredient of Web 2.0, and other modern technologies such as .net2, Ajax, SQL, Server 2005 etc.

Full details of our Web 2.0 development experience and expertise can be found in the following case studies:

Our Web 2.0 development (Web 2.0 application development) experience means that we are the Web 2.0 agency / company of choice.

For example INMYVAULT™ is a bespoke website development that allows all data, including photos, journals and documents to be registered from the user’s date of birth and forward into the future through its unique diary system which is the focal point of the Vault system.

Easy to navigate, and using Web 2.0 technology,the system allows users to create their own profile and create a work history, family tree, upload photos, videos and journals.

Web 2.0 and your Business Website Project

Web 2.0 is an enhancement over ‘read-only’ sites (ie websites where customers can get information but can do little else). Web 2.0 allows customers to interact with your website, such as:

  • Provide information about themselves
  • Contribute to a blog or forum to keep them interested in your company’s products and issues
  • Create their own blog or diary, updating and storing it online
  • Share their views about your company’s products
  • Upload information about products they require
  • Upload their own photos, videos and documents
  • Store their own items securely, PIN-protected
  • Share secure information with nominated guests if desired
  • Purchase items online
  • Social Networking
  • Business Networking

Why does your Business Website need Web 2.0?

A study conducted by management consultants Booz Allen Hamilton found that 41% of UK internet users currently access Web 2.0 sites such as YouTube, MySpace and Facebook, to connect with others in a worldwide online community (social networking) and this figure is set to increase. But Web 2.0 is not just a youth phenomenon: 24% of MySpace users are in the 35-49 age bracket and 25% of Amazon users are over the age of 50.

Web 2.0 means that customers are therefore getting used to a different way of using the web. They will expect to find the same facilities available within the websites of companies with whom they do business or, like INMYVAULT™ customers, rely on Web 2.0 facilities as the basis for what they want to do online.

So customers will expect to be able to use Web 2.0 to:

For example INMYVAULT™ is a bespoke website development that allows users to securely store their most secret thoughts or revelations in a separate inner vault protected by a special PIN number.

Their special records can be shared with nominated guests.

London-based INMYVAULT™ has all the virtues of a social networking site with a purpose. Events and pictures can be shared in real time with chosen recipients, then stored securely for the future. Treasured documents and messages can be transferred instantly to safe keeping.

Some Web 2.0 Points to Consider

  • Your company should institute a strict privacy policy to encourage users
  • Monitored site content and supervise it efficiently
  • Ensure that your company IT security strategy is regularly reviewed and updated

Want to know more about how Web 2.0 can benefit Your Business?

Contact us, we will be happy to explain and discuss Web 2.0 opportunities, Web 2.0 Application Development and Social Networking development with you with no obligation.

We are based in the heart of the country in Birmingham (Midlands) and have many clients from London and all over the country.

Find out more about our Web Applications

We are expert Web Software Developers:

About SynergiDesign

SynergiDesign is a qualified and experienced professional Birmingham based website and creative design agency which has created many stunning websites for a variety of businesses and organisations all over the UK.

SynergiDesign are experts in the web site and corporate design field. We offer a complete range of internet marketing and associated services: creating a brand and logo; design and print; website development; eCommerce; search engine optimisation (SEO); flash animation; video; website hosting and domain name management.

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Latest Projects



The Law Society

The Law SocietySynergiDesign won the contract and created the software (secure, interactive, web-standards compliant, meeting the highest of web accessibility W3CAAA standards, web software) to undertake this marketing activity and analyse its success.

"The level of activity generated by these campaigns met or exceeded our expectations."
John Rieger - The Law Society


Presentation for Nigerian National Petroleum Corporation

Rigby Luxury Property Brochures The President of Nigeria required a sophisticated PowerPoint presentation to showcase his country’s resources to international investors such as Shell and Chevron at a conference attended by press officers from all over the globe. SynergiDesign’s created a powerful, strongly branded PowerPoint presentation.


Luxury Property Brochures

Rigby Luxury Property BrochuresSynergiDesign carried out the successful design of their property website and also provided a range of high end glossy brochures:

"I am writing to congratulate you and your team for the first class sales brochure that you have produced for our latest development in Belgravia"
Rigby & Rigby


Corporate Presentations

UKTIPresentation for an Automotive international trade show in Japan on behalf of the government agencies we designed an impactful presentation pulling together content from a variety of automotive manufacturers.

"Many thanks for your help on this project and turning it around within such a short timescale. I was most impressed with your level of expertise and service and will happily recommend you to other colleagues."
Ginny Truslove


Web Applications / Software Development



Content Management System – Web Application

CMS InterfaceSynergiDesign have created an innovative, versatile and highly functional website and CMS for SO LONDON Publishing. The website and bespoke content management software are designed to the highest .Net 2 and CSS programming standards which allow for online management of the magazine including:

  • magazine issue management
  • articles and article ranking
  • image management
  • image auto optimisation and resizing
  • complex banner advert management

Ecommerce Web Design

Diamond Dealer Direct is a long-established diamond merchant and manufacturer with a recently acquired retail outlet which now enables them to deal direct with the public giving access to one of the UK’s largest stock of internationally recognised certified diamonds from the top gemmology laboratories. A high end ecommerce shopping website and content management system with a sophisticated and customised pricing software system and also an extensive search engine campaign was developed for Diamond Dealer Direct.

Diamond Dealer Direct

Web design summary:

  • Web Design
  • Ecommerce shopping cart
  • Search Engine Optimisation
  • PPC campaign
  • Bespoke Content Management System
  • Reporting System
  • Order Management System
  • Registration System