The Role of the Social Media Network in Search Engine Optimisation
Social media marketing is the process of promoting a site, business or brand through
social networking sites such as Twitter and Facebook etc., Blogs and Forums.
When planning search engine optimisation (SEO)
the objective is to engage and interact with potential customers and SynergiDesign
is experienced in the utilisation of social networking, which has become an important
part of an organic search engine optimisation campaign. The key outcomes of incorporating
social networking into a business website for SEO purposes are:
- enabling marketers to build links
- increases brand awareness
- large amounts of traffic visit their site when their content becomes popular.
Social bookmarking and SEO
Social bookmarking is a method for Internet users to store, organise, search, and
manage bookmarks of web pages on the Internet with the help of metadata. SynergiDesign
may recommend the use of this as part of an organic SEO campaign to drive targeted
traffic to a customer’s website to increase their Return on Investment (ROI) by
bookmarking the website in the social networks.
How does Social Media work in Business?
Social media is designed to be disseminated through social interaction, created
using highly accessible and scalable publishing techniques. Social media uses Internet
and web-based technologies to transform broadcast media monologues (one to many)
into social media dialogues (many to many). Through social media people can be transformed
from content consumers into content producers with user generated content, creating
material that interests a broader audience and drawing in more visitors to a business
website.
Social bookmarking enables internet users to share, organise, search and manage
bookmarks of web resources. This does not involve the sharing of the actual resources,
merely the bookmarks that reference them.
Read more on Social Media Marketing
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SynergiDesign
won the contract and created the software (secure, interactive, web-standards compliant,
meeting the highest of web accessibility W3CAAA standards, web software) to undertake
this marketing activity and analyse its success.
"The level of activity generated by these campaigns met or exceeded our expectations."
John Rieger - The Law Society
The President of Nigeria required a sophisticated PowerPoint presentation to showcase his country’s resources to international investors such as Shell and Chevron at a conference attended by press officers from all over the globe.
SynergiDesign’s created a powerful, strongly branded PowerPoint presentation.
SynergiDesign
carried out the successful design of their property website and also provided a
range of high end glossy brochures:
"I am writing to congratulate you and your team for the first class sales brochure
that you have produced for our latest development in Belgravia"
Rigby & Rigby
Presentation
for an Automotive international trade show in Japan on behalf of the government
agencies we designed an impactful presentation pulling together content from a variety
of automotive manufacturers.
"Many thanks for your help on this project and turning it around within such a
short timescale. I was most impressed with your level of expertise and service and
will happily recommend you to other colleagues."
Ginny Truslove
Web Applications / Software Development
SynergiDesign
have created an innovative, versatile and highly functional website and CMS for
SO LONDON Publishing. The website and bespoke content management software are designed
to the highest .Net 2 and CSS programming standards which allow for online management
of the magazine including:
- magazine issue management
- articles and article ranking
- image management
- image auto optimisation and resizing
- complex banner advert management
Diamond Dealer Direct is a long-established diamond merchant and manufacturer
with a recently acquired retail outlet which now enables them to deal direct with
the public giving access to one of the UK’s largest stock of internationally recognised
certified diamonds from the top gemmology laboratories. A high end ecommerce shopping
website and content management system with a sophisticated and customised pricing
software system and also an extensive search engine campaign was developed for Diamond
Dealer Direct.
Web design summary:
- Web Design
- Ecommerce shopping cart
- Search Engine Optimisation
- PPC campaign
- Bespoke Content Management System
- Reporting System
- Order Management System
- Registration System