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The Role of the Social Media Network in Search Engine Optimisation

Social media marketing is the process of promoting a site, business or brand through social networking sites such as Twitter and Facebook etc., Blogs and Forums.

When planning search engine optimisation (SEO) the objective is to engage and interact with potential customers and SynergiDesign is experienced in the utilisation of social networking, which has become an important part of an organic search engine optimisation campaign. The key outcomes of incorporating social networking into a business website for SEO purposes are:

  • enabling marketers to build links
  • increases brand awareness
  • large amounts of traffic visit their site when their content becomes popular.

Social bookmarking and SEO

Social bookmarking is a method for Internet users to store, organise, search, and manage bookmarks of web pages on the Internet with the help of metadata. SynergiDesign may recommend the use of this as part of an organic SEO campaign to drive targeted traffic to a customer’s website to increase their Return on Investment (ROI) by bookmarking the website in the social networks.

Social Media and Networking websites
Social Media Marketing for Birmingham Property Estate Agents Maguire Jackson

How does Social Media work in Business?

Social media is designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). Through social media people can be transformed from content consumers into content producers with user generated content, creating material that interests a broader audience and drawing in more visitors to a business website.

Social bookmarking enables internet users to share, organise, search and manage bookmarks of web resources. This does not involve the sharing of the actual resources, merely the bookmarks that reference them.

Social Media Integration design and developement on Websites

Read more on Social Media Marketing

Click the links to find out more about Search Engine Optimisation (SEO):

View search engine optimisation SEO case studies

About SynergiDesign

SynergiDesign is a qualified and experienced professional Birmingham based website and creative design agency which has created many stunning websites for a variety of businesses and organisations all over the UK.

SynergiDesign are experts in the web site and corporate design field. We offer a complete range of internet marketing and associated services: creating a brand and logo; design and print; website development; eCommerce; search engine optimisation (SEO); flash animation; video; website hosting and domain name management.

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Latest Projects



The Law Society

The Law SocietySynergiDesign won the contract and created the software (secure, interactive, web-standards compliant, meeting the highest of web accessibility W3CAAA standards, web software) to undertake this marketing activity and analyse its success.

"The level of activity generated by these campaigns met or exceeded our expectations."
John Rieger - The Law Society


Presentation for Nigerian National Petroleum Corporation

Rigby Luxury Property Brochures The President of Nigeria required a sophisticated PowerPoint presentation to showcase his country’s resources to international investors such as Shell and Chevron at a conference attended by press officers from all over the globe. SynergiDesign’s created a powerful, strongly branded PowerPoint presentation.


Luxury Property Brochures

Rigby Luxury Property BrochuresSynergiDesign carried out the successful design of their property website and also provided a range of high end glossy brochures:

"I am writing to congratulate you and your team for the first class sales brochure that you have produced for our latest development in Belgravia"
Rigby & Rigby


Corporate Presentations

UKTIPresentation for an Automotive international trade show in Japan on behalf of the government agencies we designed an impactful presentation pulling together content from a variety of automotive manufacturers.

"Many thanks for your help on this project and turning it around within such a short timescale. I was most impressed with your level of expertise and service and will happily recommend you to other colleagues."
Ginny Truslove


Web Applications / Software Development



Content Management System – Web Application

CMS InterfaceSynergiDesign have created an innovative, versatile and highly functional website and CMS for SO LONDON Publishing. The website and bespoke content management software are designed to the highest .Net 2 and CSS programming standards which allow for online management of the magazine including:

  • magazine issue management
  • articles and article ranking
  • image management
  • image auto optimisation and resizing
  • complex banner advert management

Ecommerce Web Design

Diamond Dealer Direct is a long-established diamond merchant and manufacturer with a recently acquired retail outlet which now enables them to deal direct with the public giving access to one of the UK’s largest stock of internationally recognised certified diamonds from the top gemmology laboratories. A high end ecommerce shopping website and content management system with a sophisticated and customised pricing software system and also an extensive search engine campaign was developed for Diamond Dealer Direct.

Diamond Dealer Direct

Web design summary:

  • Web Design
  • Ecommerce shopping cart
  • Search Engine Optimisation
  • PPC campaign
  • Bespoke Content Management System
  • Reporting System
  • Order Management System
  • Registration System