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User Experience – the benefits for e commerce and other websites

The main reasons purchasers of goods and services search online is for convenience, choice, to save time and money. But their user experience needs to be enjoyable.

The major drawback for them is a slow, complex and unintuitive website that requires unnecessary information, provides poor navigational assistance and is unhelpful with product/service information.

Website audit and follow-up

A thorough user experience (UX) web site audit will reveal problems that may be masked. At SynergiDesign our experienced UX team can analyse the audit results and recommend improvements that can be carried out. If you wish your own team to do this in-house, thats fine, we can support that. Also, what makes us pretty unique is that our experienced UX team and our professional web designers, developers and graphics experts have the combined skills and experience to make us the ideal choice for implementation of user experience principles, if that service is required.

Poor UXD Example

Let’s look at one of the major hurdles a customer has to face when trying to purchase goods and services online - forms.


Forms can be an essential part of a website but this is just where the customer’s user experience can be at its most negative, for example:

Implementing ux
  • Requests for unnecessary information, such as date of birth when this has no relation to a transaction
  • Lack of ‘help’ or ‘information’ buttons to explain in more detail what should go into the input field
  • Loss of information when using the ‘back’ button
  • No opportunity to select from a list of categories
  • Slow to load or move through a sequence
  • No information about stock availability
  • Not knowing where you are in the process
  • Forms design that does not follow the natural eye-line and take longer to complete
  • Localised error checking, before you complete a whole form and you are then notified or errors
  • and many more...

A thorough audit of the process will reveal failings such as the above, which can all be remedied through the application of user experience design and its effectiveness tested and evaluated.

Strategy: Sketch – Wireframe – Mockup - Prototype

SynergiDesign has always placed usability at the core of its website design portfolio. UX is important to us because we are passionate about seriously good design with the end-user’s interests paramount.

  • We know this is important for businesses and service providers and we build relationships that enables us to understand customers businesses, services or systems and therefore the habits and preferences of their end-users
  • We work with you to produce a sketch of how user experience can be integrated into your website
  • This then facilitates the creation of a wireframe, a basic visual guide that will demonstrate what your website would look like without any graphic or text but including layout of key pages and navigation
  • The next stage is the mock-up which builds on the wireframe with colour, graphics and design overlay, giving the look and feel of the finished article. This can often by a pixel perfect design.
  • The prototype allows for trials and tests to determine any final adjustments, because we will settle for nothing less than perfect.
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We are one of the most experienced and established user experience design agencies with customers in Birmingham, London and UK wide.

Contact us to talk to someone who understands that UX needs to be enjoyable – and understands also the importance of creative design and UX business benefits.

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Latest Projects

The Law Society

The Law SocietySynergiDesign won the contract and created the software (secure, interactive, web-standards compliant, meeting the highest of web accessibility W3CAAA standards, web software) to undertake this marketing activity and analyse its success.

"The level of activity generated by these campaigns met or exceeded our expectations."
John Rieger - The Law Society

Presentation for Nigerian National Petroleum Corporation

Rigby Luxury Property Brochures The President of Nigeria required a sophisticated PowerPoint presentation to showcase his country’s resources to international investors such as Shell and Chevron at a conference attended by press officers from all over the globe. SynergiDesign’s created a powerful, strongly branded PowerPoint presentation.

Luxury Property Brochures

Rigby Luxury Property BrochuresSynergiDesign carried out the successful design of their property website and also provided a range of high end glossy brochures:

"I am writing to congratulate you and your team for the first class sales brochure that you have produced for our latest development in Belgravia"
Rigby & Rigby

Corporate Presentations

UKTIPresentation for an Automotive international trade show in Japan on behalf of the government agencies we designed an impactful presentation pulling together content from a variety of automotive manufacturers.

"Many thanks for your help on this project and turning it around within such a short timescale. I was most impressed with your level of expertise and service and will happily recommend you to other colleagues."
Ginny Truslove

Web Applications / Software Development

Content Management System – Web Application

CMS InterfaceSynergiDesign have created an innovative, versatile and highly functional website and CMS for SO LONDON Publishing. The website and bespoke content management software are designed to the highest .Net 2 and CSS programming standards which allow for online management of the magazine including:

  • magazine issue management
  • articles and article ranking
  • image management
  • image auto optimisation and resizing
  • complex banner advert management

Ecommerce Web Design

Diamond Dealer Direct is a long-established diamond merchant and manufacturer with a recently acquired retail outlet which now enables them to deal direct with the public giving access to one of the UK’s largest stock of internationally recognised certified diamonds from the top gemmology laboratories. A high end ecommerce shopping website and content management system with a sophisticated and customised pricing software system and also an extensive search engine campaign was developed for Diamond Dealer Direct.

Diamond Dealer Direct

Web design summary:

  • Web Design
  • Ecommerce shopping cart
  • Search Engine Optimisation
  • PPC campaign
  • Bespoke Content Management System
  • Reporting System
  • Order Management System
  • Registration System