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User experience (UX) for software applications

Now that software as a service (SaaS) has become a common model for the delivery of business applications, thanks to the cloud, it is more important than ever that user experience (UX) is built in to provide an enjoyable and productive experience for the end user.

UXD or User experience design can help to ensure that the information architecture is structured to present the end user with user interactions and user flows of a high level of usability.

A full software audit and analysis by SynergiDesign will determine flaws in user interface and methods of resolution.

SynergiDesign have always placed user experience at the heart of their software design projects and are therefore well equipped and experienced to implement UX solutions.

What user experience can achieve

user experience

Our UX strategy is to optimise the efficiency and effectiveness of digital interactions to enrich the end user’s encounter with software applications, resulting in an effective and efficient utilisation of their time and exceptional ROI.

User centred design (UCD) & UXD

  • User centred design reduces the need for later alterations as future design requirements are built in
  • User centred design (UCD) speeds up training time and requires less support and documentation
  • User centred design (UCD) increases staff efficiency and effective use of the system
  • User Experience Design (UXD) results in users with a high level of satisfaction
  • UCD & UXD Increases sales or services as users like its compatibility
  • UCD and User Experience techniques help build customer loyalty

User centred design (UCD) is a design philosophy and a process in which the needs, wants and limitations of end users of a product, system or service are given a high level of consideration at each stage of the design process.

Essentially, UCD is based around knowledge of the people who are going to be using the software which is why SynergiDesign will spend time getting to know your business or service and how you want the end user to interact with the software.


We are one of the most experienced and established user experience design agencies with customers in Birmingham, London and UK wide.

Contact us to talk to someone who understands that UX needs to be enjoyable – and understands also the importance of creative design and accessibility.

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Latest Projects

The Law Society

The Law SocietySynergiDesign won the contract and created the software (secure, interactive, web-standards compliant, meeting the highest of web accessibility W3CAAA standards, web software) to undertake this marketing activity and analyse its success.

"The level of activity generated by these campaigns met or exceeded our expectations."
John Rieger - The Law Society

Presentation for Nigerian National Petroleum Corporation

Rigby Luxury Property Brochures The President of Nigeria required a sophisticated PowerPoint presentation to showcase his country’s resources to international investors such as Shell and Chevron at a conference attended by press officers from all over the globe. SynergiDesign’s created a powerful, strongly branded PowerPoint presentation.

Luxury Property Brochures

Rigby Luxury Property BrochuresSynergiDesign carried out the successful design of their property website and also provided a range of high end glossy brochures:

"I am writing to congratulate you and your team for the first class sales brochure that you have produced for our latest development in Belgravia"
Rigby & Rigby

Corporate Presentations

UKTIPresentation for an Automotive international trade show in Japan on behalf of the government agencies we designed an impactful presentation pulling together content from a variety of automotive manufacturers.

"Many thanks for your help on this project and turning it around within such a short timescale. I was most impressed with your level of expertise and service and will happily recommend you to other colleagues."
Ginny Truslove

Web Applications / Software Development

Content Management System – Web Application

CMS InterfaceSynergiDesign have created an innovative, versatile and highly functional website and CMS for SO LONDON Publishing. The website and bespoke content management software are designed to the highest .Net 2 and CSS programming standards which allow for online management of the magazine including:

  • magazine issue management
  • articles and article ranking
  • image management
  • image auto optimisation and resizing
  • complex banner advert management

Ecommerce Web Design

Diamond Dealer Direct is a long-established diamond merchant and manufacturer with a recently acquired retail outlet which now enables them to deal direct with the public giving access to one of the UK’s largest stock of internationally recognised certified diamonds from the top gemmology laboratories. A high end ecommerce shopping website and content management system with a sophisticated and customised pricing software system and also an extensive search engine campaign was developed for Diamond Dealer Direct.

Diamond Dealer Direct

Web design summary:

  • Web Design
  • Ecommerce shopping cart
  • Search Engine Optimisation
  • PPC campaign
  • Bespoke Content Management System
  • Reporting System
  • Order Management System
  • Registration System