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Mobile app development – the Synergi approach

User Experience and mobile app development

User experience (UX) has always been at the heart of web development work at Synergi Design and we use this strategy to great advantage when beginning to plan mobile application development. Your business app will conform to the best standards of UX as we consider the total experience of your typical user and identify how to attract them to return consistently to your products or services.

Evaluating the competition

Adopting a holistic approach to mobile app development we help you discover original ideas that will make your business app stand out from the competition.

Additionally we analyse the market to find out what the typical smartphone user expects from their app experience so that your app can deliver to expectations and beyond.

Setting your objectives

Setting clear objectives for what you expect your mobile app to achieve for your business is pivotal to its success. Be clear about its purpose, be that to increase sales, boost awareness of your products or services, support efficiency, etc. Ascertain whether any changes need to be made to make your commodity suitable for promotion via mobile application. Once you have a set of objectives you can begin to think about the type of app to suit your purposes.


You need to create a mobile brand that customers can relate to but bear in mind the scale of presentation, frequency of use, user experience and a preference for user interfaces that can be manipulated via a touchscreen.

Platforms for mobile applications

Choosing the right platform (link to platforms pge) for your mobile app is a critical decision. Will you want a mobile application to work on iPhone, Android, Windows 7 or all three? Should you choose mobile web or application? Synergi’s experience can advise you on the best choice for your business needs.

Delivering your mobile application

Synergi will ensure that your app integrates securely and easily with your primary communication channels. Because mobile development is still new, professional development is the answer to questions of reliability and you will be supported throughout the development, prototyping and delivery of your app.

Launching your mobile application

We ensure that your mobile product will meet all requirements before launch, including (for applications) App store approval. We can help you consider your overall marketing strategy and decide how your app launch will integrates successfully. Incuding publicising its release and how to make best use of online rankings and reviews.

Ongoing maintenance

Synergidesign can assist with monitoring and reviewing the performance of your new mobile application, advising on updating and introducing you to new developments.

More App Pages

Mobile App Developers Birmingham

iPad, iPhone, Android and Windows 7 Apps

Application Development Process

Birmingham Application Developers


Latest Projects

The Law Society

The Law SocietySynergiDesign won the contract and created the software (secure, interactive, web-standards compliant, meeting the highest of web accessibility W3CAAA standards, web software) to undertake this marketing activity and analyse its success.

"The level of activity generated by these campaigns met or exceeded our expectations."
John Rieger - The Law Society

"I am writing to congratulate you and your team for the first class sales brochure that you have produced for our latest development in Belgravia"
Rigby & Rigby

Presentation for an Automotive international trade show in Japan on behalf of the government agencies we designed an impactful presentation pulling together content from a variety of automotive manufacturers.

"Many thanks for your help on this project and turning it around within such a short timescale. I was most impressed with your level of expertise and service and will happily recommend you to other colleagues."
Ginny Truslove

Web Applications / Software Development

Content Management System – Web Application

CMS InterfaceSynergiDesign have created an innovative, versatile and highly functional website and CMS for SO LONDON Publishing. The website and bespoke content management software are designed to the highest .Net 2 and CSS programming standards which allow for online management of the magazine including:

  • magazine issue management
  • articles and article ranking
  • image management
  • image auto optimisation and resizing
  • complex banner advert management

Ecommerce Web Design

Diamond Dealer Direct is a long-established diamond merchant and manufacturer with a recently acquired retail outlet which now enables them to deal direct with the public giving access to one of the UK’s largest stock of internationally recognised certified diamonds from the top gemmology laboratories. A high end ecommerce shopping website and content management system with a sophisticated and customised pricing software system and also an extensive search engine campaign was developed for Diamond Dealer Direct.

Diamond Dealer Direct

Web design summary:

  • Web Design
  • Ecommerce shopping cart
  • Search Engine Optimisation
  • PPC campaign
  • Bespoke Content Management System
  • Reporting System
  • Order Management System
  • Registration System