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Bespoke Ecommerce Web Development and Ecommerce Software Development - Diamond Dealer Direct

Diamond Dealer Direct is a long-established diamond merchant and manufacturer with a recently acquired retail outlet with one of the UK's largest stocks of internationally recognised certified diamonds from the top gemmology laboratories. Diamond Dealer Direct wished to complement their high street outlet with a stylish ecommerce online shopping cart facility.

Diamond Dealer's working relationship with Synergi Design has developed through working on their ecommerce project into an ongoing partnership, allowing them to benefit from up to date ecommerce consultancy constantly to improve their online Search Engine performance.

Diamond Dealer Direct Ecommerce Website Case Study

Diamond Dealer had extremely individual requirements for their new ecommerce website. These included:

  • A specialised pricing matrix to accommodate the complex pricing structure of their diamond stock, which has an extensive range and pricing combinations
  • An efficient online gem shopping cart facility
  • A content management system (CMS) that was simple and quick to update, allowing them to revise it speedily and accurately themselves
  • Highly effective search engine optimisation (organic and Google PPC) to allow them to broaden their market
  • A website with easy, intuitive navigation to enable customers to move smoothly through the catalogue and purchasing process

Consultancy delivered:

"The high quality design of the site does justice to our high quality diamond products. We were delighted with the integration of our complex pricing and diamond product CMS and SynergiDesign's expert managing of our Google marketing campaign. We found them very helpful people to work with; they ensured that neither the web development project or the PPC campaign were demanding on our time... We are achieving fantastic sales as a result. "

Chris Shellis, Diamond Dealer Direct

The outcomes

Diamond Dealer Direct now has an extremely attractive ecommerce website that complements their products and retail premises and is designed for ultimate customer usability.

This, combined with careful organic search engine optimisation, has successfully raised their online profile so that they consistently appear in the top 1 - 2 positions for their selected key terms and has resulted in an immediate increase in sales.

Well known and highly reputed in Birmingham and the Midlands, Diamond Dealer are now receiving substantial orders from visitors to their online shop originating all over the UK and have also seen an increase in visitors to their high street premises.

Diamond Dealer work with SynergiDesign in an ongoing partnership that helps them to maintain and develop their online success with regular meetings that discuss all aspects of SEO and e commerce development:

  • web site visitor statistics
  • website user behaviour
  • SEO budgets
  • popularity of pages
  • length of time visitors spent on particular pages
  • which SEO terms site visitors choose, etc.

Ecommerce web design and bespoke CMS Content Management System


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Ecommerce Web Design

Diamond Dealer Direct is a long-established diamond merchant and manufacturer with a recently acquired retail outlet which now enables them to deal direct with the public giving access to one of the UK’s largest stock of internationally recognised certified diamonds from the top gemmology laboratories. A high end ecommerce shopping website and content management system with a sophisticated and customised pricing software system and also an extensive search engine campaign was developed for Diamond Dealer Direct.

Diamond Dealer Direct

Web design summary:

  • Web Design
  • Ecommerce shopping cart
  • Search Engine Optimisation
  • PPC campaign
  • Bespoke Content Management System
  • Reporting System
  • Order Management System
  • Registration System