Mobile app development – the Synergi approach
User Experience and mobile app development
User experience (UX) has always been at the heart of web development work at Synergi Design and we use this strategy to great advantage when beginning to plan mobile application development. Your business app will conform to the best standards of UX as we consider the total experience of your typical user and identify how to attract them to return consistently to your products or services.
Evaluating the competition
Adopting a holistic approach to mobile app development we help you discover original ideas that will make your business app stand out from the competition.
Additionally we analyse the market to find out what the typical smartphone user expects from their app experience so that your app can deliver to expectations and beyond.
Setting your objectives
Setting clear objectives for what you expect your mobile app to achieve for your business is pivotal to its success. Be clear about its purpose, be that to increase sales, boost awareness of your products or services, support efficiency, etc. Ascertain whether any changes need to be made to make your commodity suitable for promotion via mobile application. Once you have a set of objectives you can begin to think about the type of app to suit your purposes.
Branding
You need to create a mobile brand that customers can relate to but bear in mind the scale of presentation, frequency of use, user experience and a preference for user interfaces that can be manipulated via a touchscreen.
Platforms for mobile applications
Choosing the right platform (link to platforms pge) for your mobile app is a critical decision. Will you want a mobile application to work on iPhone, Android, Windows 7 or all three? Should you choose mobile web or application? Synergi’s experience can advise you on the best choice for your business needs.
Delivering your mobile application
Synergi will ensure that your app integrates securely and easily with your primary communication channels. Because mobile development is still new, professional development is the answer to questions of reliability and you will be supported throughout the development, prototyping and delivery of your app.
Launching your mobile application
We ensure that your mobile product will meet all requirements before launch, including (for applications) App store approval. We can help you consider your overall marketing strategy and decide how your app launch will integrates successfully. Incuding publicising its release and how to make best use of online rankings and reviews.
Ongoing maintenance
Synergidesign can assist with monitoring and reviewing the performance of your new mobile application, advising on updating and introducing you to new developments.
More App Pages
Mobile App Developers Birmingham
iPad, iPhone, Android and Windows 7 Apps
Application Development Process
Birmingham Application Developers