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SEO case study – Maguire Jackson

The Company

Search engine optimisation (SEO) is a key feature of the new, highly functional website designed for Maguire Jackson by SynergiDesign.

Maguire Jackson is a leading independent Birmingham estate agency with over 40 years experience, and a professional understanding of the property market in central Birmingham. They specialise in arranging residential sales and lettings in prime locations in the city in addition to commercial sales, lettings and acquisitions in the city fringe and Jewellery Quarter area.

Maguire Jackson is a consistent performer at the top of the industry’s ratings and was named ‘Residential Agent of the Year’ in 2007 by Insider Property Awards.

Our SEO Results

Our work has meant that Maguire Jackson has moved from almost obscurity in the Google rankings to the highest positions achieved by a Birmingham estate agent on Google. This means that they are getting a high volume of lettings and sales enquires.

Just under a year on, the search engine optimisation work carried out by SynergiDesign enables Maguire Jackson to enjoy constant Page 1 rankings with Google and other search engines for all their relevant search terms and their website has a built-in lettings and sales enquiries fast-track feedthrough and database.

Sample Maguire Jackson Google Search Engine Results

Search Terms Google
Apartment to let Birmingham P1 No 4
Birmingham city centre flats P1 No 3
Commercial Properties Birmingham City Centre P1 No 3
Apartments for rent birmingham P1 No 4
Flats for sale Birmingham P1 No 5


Background

Their rapid growth and popularity as a specialist in their field necessitated a new website with high level functionality and specifically targeted search engine optimisation to enable them to capture the attention of property-seeking website visitors.

The functionality of the new, search engine optimised Maguire Jackson site provides them with a competitive edge in the estate agency field.

The Process

Comprehensive property database - The site’s search engine optimisation is geared to a comprehensive property database developed by SynergiDesign to the company’s requirements. Using ethical SEO methods, the database is extremely search engine friendly and has rapidly delivered highly successful results.

SEO aims - Its SEO success is due to the close working relationship between SynergiDesign and the company directors. After discussing the SEO aims for the site, SynergiDesign advised and explained how these could be achieved in order to achieve more lettings and sales enquiries.

About SynergiDesign

SynergiDesign is a qualified and experienced professional Birmingham based website and creative design agency which has created many stunning websites for a variety of businesses and organisations all over the UK.

SynergiDesign are experts in the web site and corporate design field. We offer a complete range of internet marketing and associated services: creating a brand and logo; design and print; website development; eCommerce; search engine optimisation (SEO); flash animation; video; website hosting and domain name management.

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