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Synergi Design Usability Of Our Web Design

Straightforward Layout Navigation Text and Design

Website usability is about ensuring that visitors to your website can find what they want, read or assimilate it easily and carry out any functions (eg online shopping) in a logical and straightforward way. It is about knowing who your users are likely to be and removing any barriers to effective access.

First impressions are very important, especially when entering a website for the first time. Layout, navigation, text and design are all key items.

Synergi Design create all our websites with usability foremost in our mind. We can also conduct reviews of existing websites to assess what can be done to improve their usability. Our aim is to apply targeted web design that will maximise the effectiveness of your website.

Why is web usability so important?

Unless your customers can use your website properly it is not going to repay your investment in it. If your website has been around for some time, or was not designed by a professional, it would be advisable to have an assessment of its usability. If potential customers find a website inefficient, slow, confusing or difficult to navigate they usually complain to their friends, not to the site owners! This cannot be good for business.

Questions you should ask

If you have an existing website you should seriously consider its usability. Look at the website and ask these questions:

  • Is the navigation logical to users, especially first-time visitors?
  • Does the website load quickly?
  • Do the links work - can the search engine find all the pages?
  • Is the structure consistent with that of other websites?
  • Is the text easy to read?
  • Does the website have barriers to usability such as a requirement to register to obtain information, or a need to download extra software?
  • Is the website cluttered with advertisements and unnecessary, irritating graphics that reduce its usability?

What can be done to improve usability?

When Synergi Design create bespoke websites, usability is central to the design process. Our customers, whether small or large businesses or not-for-profit organisations, can be confident that visitors to their website will be able to use its facilities in a confident and relaxed manner and return to it again and again.

Synergi Design can also review and assess existing websites to check usability. Strategies we employ to maximise usability include:

  • Ensuring the website adequately and accurately reflects your business;
  • Using our web design skills to improve the look and feel of the website;
  • Improving usability of text and layout so that important items stand out when text is scanned by viewers and information is easy to read;
  • Upgrading website navigation by employing the conventions that users have learned to expect on internet sites;
  • Applying search engine optimisation (SEO) strategies to ensure search engines can index all the pages on your website;
  • Inserting ample internal and external links;
  • Ensuring that the website meets national and international standards of accessibility for disabled people.

Never forget that your website is an investment and if its usability is impaired, then so also will be your profit from it:

  • Every £1 invested in improving your website's usability returns £10 to £100 (source: IBM)
  • A web usability redesign can increase the sales/conversion rate by 100% (source: Jakob Nielson)

We can assist with:

  • Reviewing and assessing the usability of your existing website
  • Making changes to your exsting website to improve usability
  • Creating a new, fully usable bespoke website

About SynergiDesign

SynergiDesign is a qualified and experienced professional Birmingham based website and creative design agency which has created many stunning websites for a variety of businesses and organisations all over the UK.

SynergiDesign are experts in the web site and corporate design field. We offer a complete range of internet marketing and associated services: creating a brand and logo; design and print; website development; eCommerce; search engine optimisation (SEO); flash animation; video; website hosting and domain name management.

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Latest Projects



The Law Society

The Law SocietySynergiDesign won the contract and created the software (secure, interactive, web-standards compliant, meeting the highest of web accessibility W3CAAA standards, web software) to undertake this marketing activity and analyse its success.

"The level of activity generated by these campaigns met or exceeded our expectations."
John Rieger - The Law Society


Presentation for Nigerian National Petroleum Corporation

Rigby Luxury Property Brochures The President of Nigeria required a sophisticated PowerPoint presentation to showcase his country’s resources to international investors such as Shell and Chevron at a conference attended by press officers from all over the globe. SynergiDesign’s created a powerful, strongly branded PowerPoint presentation.


Luxury Property Brochures

Rigby Luxury Property BrochuresSynergiDesign carried out the successful design of their property website and also provided a range of high end glossy brochures:

"I am writing to congratulate you and your team for the first class sales brochure that you have produced for our latest development in Belgravia"
Rigby & Rigby


Corporate Presentations

UKTIPresentation for an Automotive international trade show in Japan on behalf of the government agencies we designed an impactful presentation pulling together content from a variety of automotive manufacturers.

"Many thanks for your help on this project and turning it around within such a short timescale. I was most impressed with your level of expertise and service and will happily recommend you to other colleagues."
Ginny Truslove


Web Applications / Software Development



Content Management System – Web Application

CMS InterfaceSynergiDesign have created an innovative, versatile and highly functional website and CMS for SO LONDON Publishing. The website and bespoke content management software are designed to the highest .Net 2 and CSS programming standards which allow for online management of the magazine including:

  • magazine issue management
  • articles and article ranking
  • image management
  • image auto optimisation and resizing
  • complex banner advert management

Ecommerce Web Design

Diamond Dealer Direct is a long-established diamond merchant and manufacturer with a recently acquired retail outlet which now enables them to deal direct with the public giving access to one of the UK’s largest stock of internationally recognised certified diamonds from the top gemmology laboratories. A high end ecommerce shopping website and content management system with a sophisticated and customised pricing software system and also an extensive search engine campaign was developed for Diamond Dealer Direct.

Diamond Dealer Direct

Web design summary:

  • Web Design
  • Ecommerce shopping cart
  • Search Engine Optimisation
  • PPC campaign
  • Bespoke Content Management System
  • Reporting System
  • Order Management System
  • Registration System