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Social Media Marketing Goals

Your social media marketing goals

Just like any marketing programme, you need to know why you are investing in social media marketing and what you want to get out of it.

Plan your social media marketing strategy thoroughly, stating measurable goals and business outcomes, before committing to the medium. It is not sufficient to link your business to Facebook, Twitter, YouTube, FourSquare, Digg, Delicious, etc and go away and leave it.

Social Media and Networking for websites
  • Gain an understanding of how digital marketing functions
  • How will you utilise the way customers use social media?
  • Understand your customers’ behaviour and your potential market to get an idea of which strategy will work best for you
  • Develop an action plan, identify resources, state measurable outcomes and set a timescale
  • Decide how you will maintain the new communications links that you will build up with your customers
  • Research the information you gain from your social media contacts to improve aspects of your business and reinforce customer service
  • Create a road map for where you want social media networking to lead you
  • Outsource your ideas to a professional to ensure you get the best results

New data compiled by online ticket seller Eventbrite showed that across all social channels, there was a clear gain in dollar amount every time a consumer “shared” news about one of the firm’s events — data that has a direct corollary to any company using social media as a way to advance its brand.

For the report, Eventbrite tracked all ticket sales driven by sharing through each social channel and then divided that number by the total number of shares initiated through that channel via the Eventbrite platform to find sharing results in real dollars.


Read more on Social Media Marketing

About SynergiDesign

SynergiDesign is a qualified and experienced professional Birmingham based website and creative design agency which has created many stunning websites for a variety of businesses and organisations all over the UK.

SynergiDesign are experts in the web site and corporate design field. We offer a complete range of internet marketing and associated services: creating a brand and logo; design and print; website development; eCommerce; search engine optimisation (SEO); flash animation; video; website hosting and domain name management.

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Latest Projects



The Law Society

The Law SocietySynergiDesign won the contract and created the software (secure, interactive, web-standards compliant, meeting the highest of web accessibility W3CAAA standards, web software) to undertake this marketing activity and analyse its success.

"The level of activity generated by these campaigns met or exceeded our expectations."
John Rieger - The Law Society


Presentation for Nigerian National Petroleum Corporation

Rigby Luxury Property Brochures The President of Nigeria required a sophisticated PowerPoint presentation to showcase his country’s resources to international investors such as Shell and Chevron at a conference attended by press officers from all over the globe. SynergiDesign’s created a powerful, strongly branded PowerPoint presentation.


Luxury Property Brochures

Rigby Luxury Property BrochuresSynergiDesign carried out the successful design of their property website and also provided a range of high end glossy brochures:

"I am writing to congratulate you and your team for the first class sales brochure that you have produced for our latest development in Belgravia"
Rigby & Rigby


Corporate Presentations

UKTIPresentation for an Automotive international trade show in Japan on behalf of the government agencies we designed an impactful presentation pulling together content from a variety of automotive manufacturers.

"Many thanks for your help on this project and turning it around within such a short timescale. I was most impressed with your level of expertise and service and will happily recommend you to other colleagues."
Ginny Truslove


Web Applications / Software Development



Content Management System – Web Application

CMS InterfaceSynergiDesign have created an innovative, versatile and highly functional website and CMS for SO LONDON Publishing. The website and bespoke content management software are designed to the highest .Net 2 and CSS programming standards which allow for online management of the magazine including:

  • magazine issue management
  • articles and article ranking
  • image management
  • image auto optimisation and resizing
  • complex banner advert management

Ecommerce Web Design

Diamond Dealer Direct is a long-established diamond merchant and manufacturer with a recently acquired retail outlet which now enables them to deal direct with the public giving access to one of the UK’s largest stock of internationally recognised certified diamonds from the top gemmology laboratories. A high end ecommerce shopping website and content management system with a sophisticated and customised pricing software system and also an extensive search engine campaign was developed for Diamond Dealer Direct.

Diamond Dealer Direct

Web design summary:

  • Web Design
  • Ecommerce shopping cart
  • Search Engine Optimisation
  • PPC campaign
  • Bespoke Content Management System
  • Reporting System
  • Order Management System
  • Registration System