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Maguire Jackson Case Study – Estate Agent Website With A Professional Image

Maguire Jackson is a leading independent Birmingham estate agency with over 40 years experience, and a professional understanding of the property market in central Birmingham.

The company’s prestige and experience had out distanced their existing site, which was undistinguished and lacking in functionality and SynergiDesign were called upon to provide redevelopment and updating.

The result is an outstanding, highly interactive 21st century estate agency portal.

The Maguire Jackson Website

The functionality of the new, search engine optimised Maguire Jackson website provides them with a competitive edge in the estate agency web design field.

Appealing strongly to the younger executive, city centre flat-buyer, the website’s sophisticated technology reinforces the aspirational culture by providing a polished performance for such discriminating customers.

It is equally appealing to corporate customers looking at the commercial property market, promising swift and effective progress through the site.

Search engine Optimisation (SEO) and Pay per Click campaign

The organic search engine optimisation and pay per click campaign that SynergiDesign has been carrying out for Maguire Jackson has had a significant impact on increasing their new enquiries, lettings and sales, in what is a highly competitive market – that of property sales and lettings in the centre of Birmingham. The positioning for key search terms sees them on page 1 of Google, with the positions improving all the time.

Increase in Website Traffic, Enquiries, Sales and Lettings

Traffic to the website has increased dramatically in the last 12 months.

SynergiDesign first began the re-design of the Maguire Jackson website some 12 months ago. Statistics show that the number of visitors to their website in the last 12 months had around a 450% or 6 fold increase! This has resulted in a quantifiable increase in new business enquiries resulting in an increase in sales and lettings for Estate Agent’s Maguire Jackson.

Fast Track Enquiries

The introduction of the Fast Track Sale & Lettings enquiry forms has also dramatically increased the number of new enquiries they are receiving, creating a stream of satisfied clients on the lettings and sales front as well as for Maguire Jackson!

New Video Page

Maguire Jackson’s expertise in the Birmingham city centre housing and property market has led to considerable media exposure. The company web site now capitalises on this, with a new Video page on which site visitors can re-play the recordings of interviews with Philip Jackson and his staff.

Flash Search Options

A key point of the site is the innovative Flash Search Option on the Home Page which avoids the necessity of reading through paragraphs of text . This facilitates a rapid search, a good experience for the online visitor giving them instant access to a choice of three Property Search facilities with which to search the property database.

Maguire Jackson Property Search Navigation

Audio Podcasts

A selection of Audio Podcasts, or 'Audiocasts' are available for listening to directly from the website or for download and playing later on an MP3 player for convenience. Essential topics covering aspects of buying, letting and renting within Birmingham City Centre are included and will be regularly updated as information changes.

News Updates

News Updates can be accessed from graphical quick-links on each page, featuring the latest news items and images about Maguire Jackson and the Birmingham city center property scene.

Website Branding

The website is strongly on-brand, reinforcing the well-known Maguire Jackson corporate logo and design.

Property of the Month Feature

An additional feature is available on the Home Page showcasing selected commercial and residential properties to rent or buy.

Chinese Language Page

In regard to Birmingham’s large Chinese population and with a view to future development, a page has been provided for Chinese language speakers.

Design Summary:

View more information about the responsive mobile mobile web application Synergi Design built for Maguire Jackson

About SynergiDesign

SynergiDesign is a qualified and experienced professional Birmingham based website and creative design agency which has created many stunning websites for a variety of businesses and organisations all over the UK.

SynergiDesign are experts in the web site and corporate design field. We offer a complete range of internet marketing and associated services: creating a brand and logo; design and print; website development; eCommerce; search engine optimisation (SEO); flash animation; video; website hosting and domain name management.

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