G&C Finance Search Engine Optimisation (SEO) Case Study
The Company
G&C Finance, with its head office in Solihull, is an offshoot of two very big names in the national property industry – Gallagher Estates and Countrywide Property Holdings.
Providing development finance to fund residential and mixed use developments, the Solihull based company has made a huge impact on the UK property market and has forecast support for a further £500 million of new development in the next 18 months.
The SEO Background
G&C Finance were conscious that their position with the search engines
did not match their company’s high status across the UK. After an
unsuccessful attempt to improve their ranking with
the major search engines (Google, Yahoo, MSN etc.)
the Solihull firm found Birmingham based SynergiDesign
using the search engines themselves. Not only is SynergiDesign
at the top of the first page, G&C Finance were
also attracted by their website
design and portfolio of high profile, satisfied search engine
service customers, some of whom were also based in
Solihull.
The SEO Process
- Presentation - SynergiDesign gave a jargon-free, plain English SEO (search engine optimisation) presentation to G&C Finance representatives who were impressed by their expertise and their ability to explain technical SEO details in lay terms.
- Acceptance - Although the G&C Finance website had been designed by another company, SynergiDesign had no problem with taking on their SEO brief.
- Method - SynergiDesign’s
Search Engine Optimisation service uses only ethical, organic SEO methods.
This ensures the search engines will be attracted to a site when
the selected search terms are used. The use of unethical methods and spurious
content can actually have the effect of being search engine
repellent, giving negative ranking search results.
- Brand Expertise - Protecting the G&C Finance brand and design,
SynergiDesign’s SEO service preserved the genuine look and feel of the Solihull
company’s website whilst processing their selected Google and other search
engine search terms. A wider variety of search terms and locations were identified
to provide the best possible SEO targets.
The Google Consultancy Results
The results of the SynergiDesign SEO service were rapidly evident, with G&C Finance getting excellent results in the search engine rankings. Results for one of the Solihull company’s preferred search terms ‘100% residential finance’, put them at number 1 on page 1 of Google – a first for the company!
Optimised for multiple terms, other Google successes for the Solihull company’s website include:
Conclusion
G&C Finance found their partnership with Search Engine consultants, SynergiDesign
so successful that they have now handed over to them the management and updating
their website.
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