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Search engine optimisation - pay per click (PPC) advertising

Search engine optimisation - pay per click, Google Ad Words.

Search engine optimisation enables the search engines' to assess which websites to place on the search pages and in what order they should appear. PPC or pay per click advertising and Google Ad Words by SynergiDesign (Birmingham) are further methods of gaining a high ranking with the search engines (Google, Yahoo, MSN). Pay per click (PPC)/Google Ad Words are simply ways of advertising online for which you pay, using relevant targeted search terms or key phrases relevant to your business.

“Chetan and his team provide an excellent service. Not only does it take us less management time but the net cost, taking into account advertising costs, is close to nothing.”

Francis Toye, MD Unilink Systems

How pay per click (PPC) or Google Ad Words works

With SynergiDesign (Birmingham)'s Search Engine pay per click service (or Google Ad Words) we work in partnership with our customers, and, following intensive consultancy, determine key phrases or search terms that are relevant to your business. SynergiDesign will create an online advertisement campaign that will be placed by the search engines on the results pages, next to the search results, whenever one of your search terms is entered. These are 'sponsored links'. This method of search engine optimisation helps to ensure that your website is highly visible on the search pages and you only pay when a visitor actually clicks on your advertisement.

Google Adwords

A Managed Search Engine Pay Per Click Campaign...

We manage all of the search engine e.g. Google Ad Words campaign for you, conducting search engine behaviour and search terms analysis to optimise the number of targetted visitors to your website. The service actively works to diminish the number of wasted clicks by effective search engine user analysis for your sector / service and key search term optimisation to maximise the relevance of click throughs to your website and research so that you pay the lowest amount for each click through.

Customers visit your website...

The advantage of this method of search engine optimisation is that you are advertising to customers who are already interested in your product or service. Your advertisement then acts just like a website search page result as customers can click on your web advert to enter your website, find out more about your services or purchase your products.

You can monitor your results.

Using this method of search engine optimisation we can review your search engine advertisement, search terms and the amount you are spending until the results meet your objectives.

You set your own budget.

You decide how much you want to spend on the pay per click advertisement and how much you will pay per click, per day, etc. Your ranking will depend on how much you are prepared to pay for your advertisement and what sort of competition you are facing. We can advise on this.

If the finances work out...

You may wonder what benefit there is to your business in paying for people to visit your website. The overall outcome may be that customers are paying more in the purchase of your goods or services than you are paying out in attracting them to your site. Any advertising campaign costs money but the aim behind it is to increase profits. The profit margin will determine whether this method of search engine optimisation makes good business sense.

"Diamond Dealer Direct are a major diamond dealer merchant in the Jewellery Quarter Birmingham, we have been working with SynergiDesign in our SEO and Pay Per Click campaign, we feel the service has been exceptional, our understanding of the concept was fairly moderate - I found they were able to manage the campaign from the outset and give us information we require with extreme efficiency and have produced results for us from the outset, whilst still supporting us and enhancing our knowledge along the way. The results have been fantastic and our sales are increasing with relevant traffic, our conversion rate is going higher and higher due to their efficiency and technical knowledge in this area. We will continue to work with them and believe it will continue to drive our sales forward."

Raj Vora, Director - Diamond Dealer Direct

SynergiDesign's search engine optimisation (SEO) advice service

Contact us for further information about all aspects of search engine optimisation:

Click the links to find out more about Search Engine Optimisation (SEO):

View search engine optimisation SEO case studies

About SynergiDesign

SynergiDesign is a qualified and experienced professional Birmingham based website and creative design agency which has created many stunning websites for a variety of businesses and organisations all over the UK.

SynergiDesign are experts in the web site and corporate design field. We offer a complete range of internet marketing and associated services: creating a brand and logo; design and print; website development; eCommerce; search engine optimisation (SEO); flash animation; video; website hosting and domain name management.

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Latest Projects



The Law Society

The Law SocietySynergiDesign won the contract and created the software (secure, interactive, web-standards compliant, meeting the highest of web accessibility W3CAAA standards, web software) to undertake this marketing activity and analyse its success.

"The level of activity generated by these campaigns met or exceeded our expectations."
John Rieger - The Law Society


Presentation for Nigerian National Petroleum Corporation

Rigby Luxury Property Brochures The President of Nigeria required a sophisticated PowerPoint presentation to showcase his country’s resources to international investors such as Shell and Chevron at a conference attended by press officers from all over the globe. SynergiDesign’s created a powerful, strongly branded PowerPoint presentation.


Luxury Property Brochures

Rigby Luxury Property BrochuresSynergiDesign carried out the successful design of their property website and also provided a range of high end glossy brochures:

"I am writing to congratulate you and your team for the first class sales brochure that you have produced for our latest development in Belgravia"
Rigby & Rigby


Corporate Presentations

UKTIPresentation for an Automotive international trade show in Japan on behalf of the government agencies we designed an impactful presentation pulling together content from a variety of automotive manufacturers.

"Many thanks for your help on this project and turning it around within such a short timescale. I was most impressed with your level of expertise and service and will happily recommend you to other colleagues."
Ginny Truslove


Web Applications / Software Development



Content Management System – Web Application

CMS InterfaceSynergiDesign have created an innovative, versatile and highly functional website and CMS for SO LONDON Publishing. The website and bespoke content management software are designed to the highest .Net 2 and CSS programming standards which allow for online management of the magazine including:

  • magazine issue management
  • articles and article ranking
  • image management
  • image auto optimisation and resizing
  • complex banner advert management

Ecommerce Web Design

Diamond Dealer Direct is a long-established diamond merchant and manufacturer with a recently acquired retail outlet which now enables them to deal direct with the public giving access to one of the UK’s largest stock of internationally recognised certified diamonds from the top gemmology laboratories. A high end ecommerce shopping website and content management system with a sophisticated and customised pricing software system and also an extensive search engine campaign was developed for Diamond Dealer Direct.

Diamond Dealer Direct

Web design summary:

  • Web Design
  • Ecommerce shopping cart
  • Search Engine Optimisation
  • PPC campaign
  • Bespoke Content Management System
  • Reporting System
  • Order Management System
  • Registration System