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Tufnol Search Engine Optimisation Case Study

The Company

Tufnol Composites Ltd., established over 70 years, produces over 40 types of Tufnol laminates from their Birmingham based factory, with different resins and reinforcements. Additionally they produce pultruded glass fibre reinforced composite profiles and filament wound tubes and machine thousands of finished components every week, custom made to customers’ drawings. Engineers and designers specify Tufnol for tough, hard-working components to ensure top class performance and provide solutions.

Tufnol were referred to SynergiDesign’s website design service web by Business Link in 2005. A re-designed brochure website was provided together with a content management system (CMS).

The SEO Background

The Tufnol name is synonymous with laminates within the aerospace industry but despite their dominance the Birmingham company was virtually invisible in the search results. In fact, competitors were using the keyword ‘tufnol’ when optimising their own sites for the search engines and in order to gain enquiries. Without targeted search engine optimisation they were getting less than a thousand visitors to their website each month.

Tufnol needed a fresh website that would demonstrate their progressive approach and use of cutting edge technology. It was also essential for them to have robust search engine optimisation to boost their place in the search engine rankings and attract more visitors to their website.

The Process

  • Presentation – SynergiDesign was invited to do a presentation about their search engine optimisation service to Tufnol executives who were impressed by the clear explanations of how search engine optimisation can work and the benefits the company could gain.
  • Acceptance –SynergiDesign began to implement their search engine optimisation service for the Birmingham company.
  • Method - SynergiDesign’s SEO service uses only ethical, organic SEO methods. This ensures the search engines will be attracted to a site when the selected search terms are used. The use of unethical methods and spurious content can actually have the effect of being search engine repellent, giving negative search results.
  • SEO and Google Expertise – Tufnol managers selected key words and phrases that could be used as search terms by potential website visitors and customers. SynergiDesign’s SEO service analysed these terms for 'actual search engine user behaviour' and c gave consultancy on the optimal search phrases to use to deliver quality enquiries.
seo consultancy Tufnol

The Search Engine and Google Results

One year later, the SynergiDesign SEO service has moved Tufnol’s search engine rankings up to number 1 on page 1 of Google using the Birmingham company’s selected search terms of ‘Tufnol’ and ‘tufnol composites’.

Plenty of other chosen search terms rank on page 1 e.g. ‘high performance laminates’ ranking highly at number 5 on Google page 1.

The number of visitors to the Tufnol website in August 2007 shows a more than sevenfold increase, with the Birmingham manufacturer’s website receiving 7210 visitors.

Tufnol search engine optimisation results

Click the links to find out more about Search Engine Optimisation (SEO):

View search engine optimisation SEO case studies

About SynergiDesign

SynergiDesign is a qualified and experienced professional Birmingham based website and creative design agency which has created many stunning websites for a variety of businesses and organisations all over the UK.

SynergiDesign are experts in the web site and corporate design field. We offer a complete range of internet marketing and associated services: creating a brand and logo; design and print; website development; eCommerce; search engine optimisation (SEO); flash animation; video; website hosting and domain name management.

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Web design summary:

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