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G&C Finance Search Engine Optimisation (SEO) Case Study

The Company

G&C Finance, with its head office in Solihull, is an offshoot of two very big names in the national property industry – Gallagher Estates and Countrywide Property Holdings.

Providing development finance to fund residential and mixed use developments, the Solihull based company has made a huge impact on the UK property market and has forecast support for a further £500 million of new development in the next 18 months.

The SEO Background

G&C Finance were conscious that their position with the search engines did not match their company’s high status across the UK. After an unsuccessful attempt to improve their ranking with the major search engines (Google, Yahoo, MSN etc.) the Solihull firm found Birmingham based SynergiDesign using the search engines themselves. Not only is SynergiDesign at the top of the first page, G&C Finance were also attracted by their website design and portfolio of high profile, satisfied search engine service customers, some of whom were also based in Solihull.

The SEO Process

  • Presentation - SynergiDesign gave a jargon-free, plain English SEO (search engine optimisation) presentation to G&C Finance representatives who were impressed by their expertise and their ability to explain technical SEO details in lay terms.
  • Acceptance - Although the G&C Finance website had been designed by another company, SynergiDesign had no problem with taking on their SEO brief.
  • Method - SynergiDesign’s Search Engine Optimisation service uses only ethical, organic SEO methods. This ensures the search engines will be attracted to a site when the selected search terms are used. The use of unethical methods and spurious content can actually have the effect of being search engine repellent, giving negative ranking search results.
  • Brand Expertise - Protecting the G&C Finance brand and design, SynergiDesign’s SEO service preserved the genuine look and feel of the Solihull company’s website whilst processing their selected Google and other search engine search terms. A wider variety of search terms and locations were identified to provide the best possible SEO targets.
search engine optimisation G&C Finance

The Google Consultancy Results

The results of the SynergiDesign SEO service were rapidly evident, with G&C Finance getting excellent results in the search engine rankings. Results for one of the Solihull company’s preferred search terms ‘100% residential finance’, put them at number 1 on page 1 of Google – a first for the company!

Optimised for multiple terms, other Google successes for the Solihull company’s website include:


G&C Finance found their partnership with Search Engine consultants, SynergiDesign so successful that they have now handed over to them the management and updating their website.

Click the links to find out more about Search Engine Optimisation (SEO):

View search engine optimisation SEO case studies

About SynergiDesign

SynergiDesign is a qualified and experienced professional Birmingham based website and creative design agency which has created many stunning websites for a variety of businesses and organisations all over the UK.

SynergiDesign are experts in the web site and corporate design field. We offer a complete range of internet marketing and associated services: creating a brand and logo; design and print; website development; eCommerce; search engine optimisation (SEO); flash animation; video; website hosting and domain name management.

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Latest Projects

The Law Society

The Law SocietySynergiDesign won the contract and created the software (secure, interactive, web-standards compliant, meeting the highest of web accessibility W3CAAA standards, web software) to undertake this marketing activity and analyse its success.

"The level of activity generated by these campaigns met or exceeded our expectations."
John Rieger - The Law Society

Presentation for Nigerian National Petroleum Corporation

Rigby Luxury Property Brochures The President of Nigeria required a sophisticated PowerPoint presentation to showcase his country’s resources to international investors such as Shell and Chevron at a conference attended by press officers from all over the globe. SynergiDesign’s created a powerful, strongly branded PowerPoint presentation.

Luxury Property Brochures

Rigby Luxury Property BrochuresSynergiDesign carried out the successful design of their property website and also provided a range of high end glossy brochures:

"I am writing to congratulate you and your team for the first class sales brochure that you have produced for our latest development in Belgravia"
Rigby & Rigby

Corporate Presentations

UKTIPresentation for an Automotive international trade show in Japan on behalf of the government agencies we designed an impactful presentation pulling together content from a variety of automotive manufacturers.

"Many thanks for your help on this project and turning it around within such a short timescale. I was most impressed with your level of expertise and service and will happily recommend you to other colleagues."
Ginny Truslove

Web Applications / Software Development

Content Management System – Web Application

CMS InterfaceSynergiDesign have created an innovative, versatile and highly functional website and CMS for SO LONDON Publishing. The website and bespoke content management software are designed to the highest .Net 2 and CSS programming standards which allow for online management of the magazine including:

  • magazine issue management
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Ecommerce Web Design

Diamond Dealer Direct is a long-established diamond merchant and manufacturer with a recently acquired retail outlet which now enables them to deal direct with the public giving access to one of the UK’s largest stock of internationally recognised certified diamonds from the top gemmology laboratories. A high end ecommerce shopping website and content management system with a sophisticated and customised pricing software system and also an extensive search engine campaign was developed for Diamond Dealer Direct.

Diamond Dealer Direct

Web design summary:

  • Web Design
  • Ecommerce shopping cart
  • Search Engine Optimisation
  • PPC campaign
  • Bespoke Content Management System
  • Reporting System
  • Order Management System
  • Registration System