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Search engine optimisation case study

Search engine optimisation case study - Birmingham Chamber of Commerce

Birmingham Chamber of Commerce requested SynergiDesign to carry out ethical organic search engine optimisation, Google SEO optimisation consultancy of their flagship India Pakistan Trade Unit (IPTU) business website and organise a search engine placement campaign.

seo campaign

SEO case study - Birmingham Chamber of Commerce IPTU site

The India Pakistan Trade Unit website is the shop window of Birmingham Chamber of Commerce's International Trade Team involving the West Midlands working and trading with South Asia. It provides a strong and authoritative West Midlands regional resource on international trade and investment with South Asia - while also providing day-to-day, incidental detail of news, weather and whatever catches the eye.

Having constructed IPTU's original website and corporate identity including logo , launched in 2005, SynergiDesign were asked to apply search engine optimisation (SEO) to the site in order to increase the amount of traffic from search engines. Only ethical search engine practices are used by SynergiDesign to stimulate a sustainable and successful search engine placement campaign. This certainly worked for IPTU.

The Google search terms specified for the IPTU site attained the following outstanding results within 6 months of starting the Search Engine optimisation consultancy:

Search traffic to the IPTU website increased by 293% after the launch of the organic SEO campaign, with a 46% increase in online registrations, measured over 6 months

"The Synergi SEO service delivers results. It's as simple as that."

R.Nandra, International Projects Manager, Birmingham Chamber of Commerce.

Google Search Result

IPTU Number 1 in google with our SEO

Click the links to find out more about Search Engine Optimisation (SEO):

View search engine optimisation SEO case studies

About SynergiDesign

SynergiDesign is a qualified and experienced professional Birmingham based website and creative design agency which has created many stunning websites for a variety of businesses and organisations all over the UK.

SynergiDesign are experts in the web site and corporate design field. We offer a complete range of internet marketing and associated services: creating a brand and logo; design and print; website development; eCommerce; search engine optimisation (SEO); flash animation; video; website hosting and domain name management.

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Latest Projects



The Law Society

The Law SocietySynergiDesign won the contract and created the software (secure, interactive, web-standards compliant, meeting the highest of web accessibility W3CAAA standards, web software) to undertake this marketing activity and analyse its success.

"The level of activity generated by these campaigns met or exceeded our expectations."
John Rieger - The Law Society


Presentation for Nigerian National Petroleum Corporation

Rigby Luxury Property Brochures The President of Nigeria required a sophisticated PowerPoint presentation to showcase his country’s resources to international investors such as Shell and Chevron at a conference attended by press officers from all over the globe. SynergiDesign’s created a powerful, strongly branded PowerPoint presentation.


Luxury Property Brochures

Rigby Luxury Property BrochuresSynergiDesign carried out the successful design of their property website and also provided a range of high end glossy brochures:

"I am writing to congratulate you and your team for the first class sales brochure that you have produced for our latest development in Belgravia"
Rigby & Rigby


Corporate Presentations

UKTIPresentation for an Automotive international trade show in Japan on behalf of the government agencies we designed an impactful presentation pulling together content from a variety of automotive manufacturers.

"Many thanks for your help on this project and turning it around within such a short timescale. I was most impressed with your level of expertise and service and will happily recommend you to other colleagues."
Ginny Truslove


Web Applications / Software Development



Content Management System – Web Application

CMS InterfaceSynergiDesign have created an innovative, versatile and highly functional website and CMS for SO LONDON Publishing. The website and bespoke content management software are designed to the highest .Net 2 and CSS programming standards which allow for online management of the magazine including:

  • magazine issue management
  • articles and article ranking
  • image management
  • image auto optimisation and resizing
  • complex banner advert management

Ecommerce Web Design

Diamond Dealer Direct is a long-established diamond merchant and manufacturer with a recently acquired retail outlet which now enables them to deal direct with the public giving access to one of the UK’s largest stock of internationally recognised certified diamonds from the top gemmology laboratories. A high end ecommerce shopping website and content management system with a sophisticated and customised pricing software system and also an extensive search engine campaign was developed for Diamond Dealer Direct.

Diamond Dealer Direct

Web design summary:

  • Web Design
  • Ecommerce shopping cart
  • Search Engine Optimisation
  • PPC campaign
  • Bespoke Content Management System
  • Reporting System
  • Order Management System
  • Registration System